To enhance the effectiveness digital marketing, enrollment promotion, and audio-visual production for university international administrators, the Foundation for Higher Education International Cooperation Taiwan (FICHET) will hold a lecture at the National Chengchi University (NCCU) Public Administration and Business Management Education Center from 10:00-16:30 on April 22 (Fri), 2022.

The morning address will be delivered by Tao, Yun-Chih, former general manager of LINE and consultant to the Taiwan Digital Enterprise Federation. Drawing on his many years of practical experience of industry and academia, Mr. Tao will discuss how universities and colleges can formulate innovative digital age marketing strategies and evaluate implementation benefits. Lin, Hsin-Jen, Deputy Director of the Tourism Bureau will discuss how the government can support universities and colleges in responding to new, post-pandemic trends in international mobility, and to successfully market the advantages of Taiwan and its universities and colleges. Wang, Ya-Wei , CEO of the in-service master's program of the NCCU School of Communication, and Lai,Li-Hsueh, Secretary-General of the Micro Movie Association, will present an in-depth discussion on key practices such as organization-wide digital transformation, film script production and filming.

Online registration for the event is open until 17:00 April 1 (Friday) at https://forms.gle/qWR31kY1n5AYusJF6. Attendance is limited to 50 people. Representatives of FICHET donor schools for 2022 enjoy a registration discount.

Registration will close when the event is full, so please register early.

Please refer to attachments 1 and 2 for event information and the list of FICHET donor schools. Please direct questions to Ms. Lin.